Friday, 25 March 2016

Starting the Brochure

So I am starting to construct my brochure and thinking about how I can extend the "guts" theme in a way that I haven't on the poster yet, to keep developing the theme rather than just doing the same thing across the 4 pieces of media.

Ideas so far:

  • continue on with an "interactive" theme, where the reader has to rip something to get into the brochure, relating to the "getting inside" and hands-on nature of my theme, dissecting the anatomy of design? (also possibly implement this in my poster)

  • introduce some more colour, or try reverse background on some
  • As you flip through the booklet go through skin, muscle, veins, marrow, bone maybe, as if you were actually dissecting something
  • perhaps put some knife/scalpel imagery in there to try out the dissecting metaphor
Some very basic layout/graphics ideas: 


Some ideas for the speakers graphics - their head exploding with the violent knowledge of design (ha, ha.) Makes sense in the context of the brain being the source of their design knowledge rather than their guts? A.N. must insert the quote "go with your gut" because, relevance. 


Some of the speakers texts so far:


Keynote speaker - Kate Moross
Kate Moross is a London graphic designer, creative director, author, illustrator and video director. yada yada, has spoken at many design conferences before, has lots of wisdom about stuff bla bla bla. Her speciality is illustrative typography. Having tried her hand at almost every type of design there is, she knows better than anyone the definition of design because first, to break open something, we gotta know what it is on the outside and know its function. etc. 

Harry A'Court
Harry A’Court is the founder and creative director of Inject Design, an award winning design company based in Wellington, NZ. Harry and his team specialise in projects that allow a high degree of creative expression, and he offers an understanding straight from the industry, on what makes up a piece of design that provides joy and interest than just the designs without heart or feeling or anything. 


Inspiration Pieces

  • very generous with negative space
  • grids grids grids (and lines)
  • compelling photography
  • minimal colour
  • justified paragraphs








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