Possible Concepts
"Working for free"
this conference would be aimed at how design is undervalued by clients, who don't understand the work and stuff involved in design - maybe conference would give designers tips to avoid clients doing this and undervaluing your work?
mindmap
Examples – ranging from political branding to prison design, neighbourhoods designed for cars rather than people to the treatment of pushchairs on public transport – to illustrate the point that designers can hardly avoid embedding politics (and control, in Foucault’s definition) into the products and environments they create.
mindmap
this conference would be aimed at how design is undervalued by clients, who don't understand the work and stuff involved in design - maybe conference would give designers tips to avoid clients doing this and undervaluing your work?
mindmap
"Design as political"
Creative people have traditionally been some of the more political people, a conference discussing how design can serve as a catalyst for political change, and how much of your own agenda you would put into work for other clients. As much as we don't want to admit it, it is impossible to maintain a completely neutral and unbiased point of view.
From my own experience as a designer, I would probably put more emphasis on commercial interests driving the politics of most design rather than any conscious decision on the part of the designer to use architectures of control (or other methods) to embody or reinforce an ideology; the following quote (whilst promoting a laudable prospect!) seems rather optimistic in the majority of design contexts:"Crucially, good user-centred designers look at a problem from the point of view of the user, not the priorities of system, institution or organisation. You could say that user-centred design is a political standpoint in itself. Designers observe people in context to understand the complex experiences, needs and wishes of individuals, and are able to represent and champion those needs throughout the design process.”
"Artistic integrity and compromise"
When working with clients and other teams of designers, you have to compromise. Always. But how far do you go before it becomes something else that's yours no longer?
"Copycat"
When nothing in the world is original and when everything else has been done before and better, how do you assert yourself as a new young designer? Or, how important is originality in design?
Originality can be seen as the antonym of plagiarism. If there is a fear of being branded a plagiarist, rejecting references might be seen as a safe precaution. But abstaining from using sources of inspiration can be detrimental to design. Cultural and social allusions provide a rich source for creatives to explore. If designers isolate themselves in the hope of producing work that is unlike anything else, they are likely to produce only what they have already done, or nothing at all. Designing with just a blank piece of paper is very quiet.
But, in reality, the most brilliant creations are the result of a lineage of references, repetitions and well-established representations. It was Newton himself who said, “If I have seen further, it is by standing on the shoulders of giants.”
http://designobserver.com/feature/the-original-paradox/37733/
the design observer. ----> Kate Cullinane graduated from Auckland University of Technology in 2012 with a Bachelor of Design with first class honors for her project, Sample Copy: An Exploration of the Role of Copying in Design. She is a junior designer at Alt Group in Auckland, New Zealand.
One piece of advice would you give to a young aspiring designer who is struggling with the pressure of being original? - Paul Rand paraphrased Ludwig Mies van der Rohe when he said, “Don’t try to be original. Just try to be good.”
"Art vs Design"
When nothing in the world is original and when everything else has been done before and better, how do you assert yourself as a new young designer? Or, how important is originality in design?
Originality can be seen as the antonym of plagiarism. If there is a fear of being branded a plagiarist, rejecting references might be seen as a safe precaution. But abstaining from using sources of inspiration can be detrimental to design. Cultural and social allusions provide a rich source for creatives to explore. If designers isolate themselves in the hope of producing work that is unlike anything else, they are likely to produce only what they have already done, or nothing at all. Designing with just a blank piece of paper is very quiet.
But, in reality, the most brilliant creations are the result of a lineage of references, repetitions and well-established representations. It was Newton himself who said, “If I have seen further, it is by standing on the shoulders of giants.”
http://designobserver.com/feature/the-original-paradox/37733/
the design observer. ----> Kate Cullinane graduated from Auckland University of Technology in 2012 with a Bachelor of Design with first class honors for her project, Sample Copy: An Exploration of the Role of Copying in Design. She is a junior designer at Alt Group in Auckland, New Zealand.
"Art vs Design"
Fundamentally different yet two parts of the same whole. How does art play a role in design? What are the differences and similarities between the two?
Speakers
Kate Moross - London designer, art director etc.
James Walshe - creative director/graphic designer, Scratch design NZ
Harry A'Court - creative director designer Inject design NZ
Kate Cullinane - Alt Group designer, Auckland NZ
Kate Cullinane - Alt Group designer, Auckland NZ
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