- 12 page brochure
- 2 conference banners
- 1 A2 poster
- 1 open format piece - stickers, shirts, merch etc.
- Minimum 4 speakers
Project Brief
- Design a ‘provocation’ for a Designers Institute of New Zealand one-day conference on the topic of authenticity and communication design.
- The conference will be held at Massey University Wellington Campus and is aimed at attracting national and international speakers as well as design students, teachers and practitioners.
- The programme information will be rolled out via transmedia (poster, brochure, banner, open format) and needs to be designed so as to be provocative and compelling.
- Develop a transmedia strategy that uses a rhetorical approach, semiotic theory, and macro/micro design. In addition to exploring the allocation of information, a key challenge will be to explore the transformation of content into knowledge (Mareis, 2006). Your iterative process should therefore investigate various modes of concept generation that aim to transform mundane information so as to attract and inform.
Possible Concepts
- The ethics of working for free - how design is undervalued and people don't know the process and the work involved.
- "Sticking to your morals" and maintaining artistic integrity, integrity to yourself, not compromising. How far do you protect yourself? Designing for a cause that you might not agree with
- Design as political
- Design as subjective??
What is Design?
(insert brainstorm here)
- communication
- raising awareness
- showing an opinion
- finding a solution
- visual inspiration
- informing
Design
Some examples of illustrative, textural fonts. I think they add warmth and personality to what might have been otherwise clinical and minimalist designs. They look more personable and friendly, but perhaps less official. As they are hand drawn it would also take longer to make designs with these fonts.
Typefaces
Grid Based Design
Grids are essential to use in design when dealing with lots of text, as they enable you to create hierarchies of information.
